Elie Tahari

CHALLENGE

Develop a new brand book for Elie Tahari.

SOLUTION

Create a brand book that tells Elie Tahari’s unique story, articulates the brand’s core values, and offers guidelines for how the brand markets itself.

HOW I HELPED

Collaborated with art director and marketing team on company rebranding

Interviewed executives and stakeholders in the company to define the brand story

Wrote new brand position for worldwide advertising, press, and PR initiatives moving forward