Parsley Health

CHALLENGE

Launch a new short-term medical health program as a supplemental offering for Parsley Health.

SOLUTION

Create a program based on Parsley Health’s core holistic healing mission but as a short-term offering. Use market research and user insights to identify needs served by program and tailor a marketing message to meet the demand.

HOW I HELPED

Worked with marketing and insights teams to identify core value offering and developed marketing message

Wrote copy for website and email campaign