Bandier

CHALLENGE

Launch a new high-performance activewear line.

SOLUTION

Build a high-impact campaign that aligns with the activewear’s bold designs. Highlight the unique fabric and features to help differentiate the collection.

HOW I HELPED

Collaborated with the product, marketing, and merchandising teams to define consumer values and build out a marketing campaign to support the launch

Developed campaign concept with marketing director

Wrote copy for landing page, targeted social ads, organic social campaign, product descriptions, and emails