Equinox

CHALLENGE

Launch a new travel experience for Equinox.

SOLUTION

Create a unique identity for a new offering connected to the larger Equinox brand. Build a marketing campaign for launch with assets for multiple trips.

HOW I HELPED

Collaborated with the executive team and marketing to articulate value and align key messages.

Developed copy for website, emails, and social.

Wrote trip itineraries, packing guides, and additional product assets.