Betterment

CHALLENGE

Help business owners understand Betterment’s B2B workplace benefits.

SOLUTION

Develop clear, persuasive copy that articulates Betterment’s diverse offerings while making it easy for users to sign up for their services.

HOW I HELPED

Collaborated with the executive and B2B marketing team to define offerings.

Develop copy for multiple websites and pricing tiers.

Worked with UX designers and engineers on sign-up flow for users.