Betterment

CHALLENGE

Launch crypto investing for Betterment.

SOLUTION

Create a unique identity for a new investment offering. Build a marketing web page, educational hub, and join flow for user to open an account.

HOW I HELPED

Collaborated with the investing team and marketing to articulate value and align key messages.

Wrote copy for multiple web pages and UX flow.

Partnered with designers, product managers, and engineers to meet business and user goals.