Equinox

CHALLENGE

Launch a new nutritional coaching program at Equinox.

SOLUTION

Build an identity for nutrition that works with Equinox’s core brand. Define how to market this new offering as an extension of the personal training program.

HOW I HELPED

Collaborated with marketing and personal training teams to define and communicate core values.

Worked with art director on visual identity and campaign concept.

Wrote landing page, emails, digital assets, and nutritional guide book for program.